The Associated Builders & Contractors of Louisiana, working in partnership with Performance Publishing is proud to provide an exciting new technology for our membership. The new electronic directory is now on line and available as a link to both Louisiana chapters. Randy Klein, President of Performance Publishing recently stated, "we know electronic publications are no longer the wave of the future. The future is here. With the rapid changes in membership data, our e-directory will allow members to always publish current contact information. In addition, I have incorporated some unique ways members can promote their businesses without breaking the bank."Klein added, "for example, we can offer an exceptionally large full color display advertisement in every classification your chapter has your business listed under for one affordable annual fee. We can also publish an article about your firm and include photos plus a video. The beauty of this technology is that we can change your sales message any time of the year as your marketing strategy may take a different direction.
Performance Publishing agreed to provide this member benefit as a supplement to our ABCLA print directory without raising advertising rates for 2010/11. "Our members now have the ultimate package", says Klein. "For those members always in the field, they have a convenient handbook to utilize and for those more office bound, the E-directory should sit on their desktop ready
to reference".
Membership communication is the life blood of our association. It is what fosters long term business relationships. Performance Publishing encourages ABCLA members to use these directories when requiring the quality contractors, suppliers and service providers our association represents. "I also encourage all members to advertise at some level during these slower economic times", added Klein. "Studies show that it is now even more important to reach out for the business that is available. We also know that many of your competitors may be backing off. Those companies that stay the course with a strong advertising message will be more competitive now and when the economy makes its swing upward. Keep your sign up and its lights on. It will pay dividends."
Performance Publishing would like to introduce a new website development service at member preferred rates. Feel free to contact Randy Klein, ABCLA member, at (877) 350-0270 or email randy@performancepublishing.net for more information.
